New & Improved — Coming Soon

The Throw On Bra
you loved.
Made even better.

Wirefree comfort, a smoother shape and softer wide straps — rebuilt from the ground up. Join the early access list to shop before anyone else.

No spam. Just first access, launch pricing & your giveaway entry.

5,000

UNITS AT LAUNCH

1 in 10

WIN A £300 VOUCHER

12

COLOURS TO CHOOSE

00 Days

00 Hours

00 Mins

00 Secs

What's new

Everything you loved.
Reimagined for real life.

We rebuilt the Throw On Bra from the straps up — same effortless pull-on comfort, now with a softer feel, a smoother finish and support that lasts all day.

Zero Hardware

No wires, no hooks

Just pull it on and go. No fiddling with clasps,no digging underwire — ever.

Stays Put

Wide straps, zero slipping

Redesigned wide straps distribute support evenly, so you never have to adjust.

Invisible Fit

Seamless under everything

A smooth, discreet finish that disappears undertees, tanks and dresses alike.

SCULPTED FIT

Natural Shape

Lifts and shapes sizes A–FF. Pure comfort, zero underwire.

UNDERLAYER OR STANDALONE TOP

One Bra, Every Outfit

Disappears under layers. Stands out on its own.

FEATURES & BENEFITS

Everything That's Better— And Why It Matters

No Wires, No Hooks

Just pull it on and go. No poking, no digging, no fiddling with clasps behind your back.

Up to FF Cup

An inclusive fit from A to FF cup, sizes XS to 5XL— real support for real bodies.

Wide Under-Band

A broad, dig-free band gives steady support around the ribcage without rolling or pinching.

Wide Comfort Straps

Broad, cushioned straps spread the weight andstay put — no slipping, no shoulder dents.

Seamless and Invisible

Smooth, seamless edges vanish under t-shirts,dresses and everything in between.

Natural Lift & Shape

Gently lifts and rounds for a soft, sculptedsilhouette — no padding, no wires needed.

12 COLOURS

Find your everyday shade

From wardrobe staples to soft new pastels — the New & Improved Throw On Bra comes in 12 colours.

Black

Beige

White

Brown

Blush Pink

Pale Blue

Grey

Tan

Burgundy

Sage Green

Lavender

Pale Yellow

THEN VS. NOW

What we changed, side by side

Same throw-on ease, same extended sizing — we just refined the details that reviewers asked us to fix.

NEW & IMPROVED

The Throw-On Bra, refined

Same wire-free, pull-on ease you already love — refined exactly where reviewers asked us to.

Straps

THEN

Could shift and need adjusting through the day

NOW

Wider, re-anchored straps that stay flat and put

Band

THEN

Standard band, less room to breathe under the bust

NOW

Wider, dig-free comfort band for all- day wear

Seams

THEN

Light seaming, visible under close- fitting tops

NOW

Fully seamless finish, invisible under fitted tops

Support

THEN

Great everyday comfort, wire-free and pull-on

NOW

Same wire-free ease — now with zero slipping

LAUNCH GIVEAWAY

1 in 10 people wins £300 Conturve Gift Voucher.

Every early access sign-up is entered automatically. No purchase, no catch — just say hello before launch day.

5,000 units only

LIMITED LAUNCH

Just 5,000 units. That's it.

This isn't a forever restock — the New & Improved Throw On Bra launches with a strictly limited run of 5,000 units across all 12 colours and sizes XS–5XL.

Early access members get first pick before it opens to everyone else, and while units last.

• First access, before public launch
• Entered into the £300 voucher giveaway
• Exclusive early access pricing

Early access list filling up Limited spots

Join now — spots are reserved in sign-up order.

WHY PEOPLE KEEP COMING BACK

4,300+ reviews on the bra we're improving

★★★★★

"Finally found a bra that actually feels comfortable all day. The fit is amazing and the support is exactly what I needed."

Amanda K., verified buyer

★★★★★

"Love them, don't feel like you have a bra on at all and the comfort lasts all day. The support is also excellent."

Diane S., verified buyer

★★★★★

"I'm in heaven! This is the best bra I've ever had. And first class, exceptional customer service too."

Christine H., verified buyer

★★★★★

"Really comfortable bra and flattering. A genuine life-saver for curvy women like me."

Gail H., verified buyer

★★★★★

"Love how comfortable this is. The fabric feels soft against my skin and the fit stays secure all day."

Rachel P., verified buyer

Good to know

Frequently asked questions

Could I genuinely sleep in this, or is that a stretch?+

You could, quite comfortably. It's wire-free, smooth and seamless by design, built around all-day comfort, and enough wearers find it gentle enough to leave on overnight that sleeping in it is a common use — with none of the pinching or poking you'd expect from an underwired style.

Am I likely to get digging or slipping from the straps?+

Not really. The wide, supportive straps spread the weight evenly across the shoulders so they neither dig in nor creep downward, meaning you get the comfortable support without the marks or the constant tugging back into place.

Is there real shaping here, or is this more of a basic-coverage bra?+

There's genuine shaping involved — a wide band smooths out the sides and back for a more flattering line, and the front and side coverage work together to build a smooth, supportive shape. In short, it aims to deliver the lift of a traditional bra while skipping the underwire entirely.

What size range does it cover?+

Sizing spans XS through to 5XL, built to suit a wide range of body types, and the stretchy fabric flexes to help it adapt to a more personal fit.

New & Improved

Be first to shop it.

Only 5,000 units. One giveaway. Your early access starts with your email.

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