Shorts
Hosiery
New Arrivals
Packs & Bundles
Clearance
Plus Size
Your Complete Guide to Different Types of Bras
In This Guide
- Wireless Comfort Bra
- Adjustable Cup Bra
- Throw-On Wirefree Bra
- Conturve Wirefree Bra
- Convertible Strapless Bandeau Bra
- Which One Should You Start With?
Wireless bras all look pretty similar online. Same description, same claims, same soft fabric, and "no underwire" promise. And then you order one and wonder why it doesn't feel quite right.
The difference isn't the fabric. It's what each bra is actually built to do.
Conturve makes five wireless bras. All of them are wire-free. None of them is the same. Each one is solving a different problem, and once you know which problem is yours, the choice is a lot simpler.
Here's what you need to know about each one.
Wireless Comfort Bra
The Ultimate Comfort Wireless Bra is Conturve's bestseller, and it's not hard to see why. Foam-moulded cups give you real lift and shape without a wire in sight. An extra-wide band covers more of your back for a smoother silhouette under clothes. Convertible straps adapt to different necklines. And it comes with a free bra extender, which makes it a practical option if your fit shifts slightly through the day or between sister sizes.
Over 200,000 women wear it. "Lift AND comfort, didn't think that was possible without a wire" is how one customer described it. Another: "I forget I'm even wearing it."
Sixteen colours. Sizes S to 4XL. Currently 43% off.
Best for: All-day wear, work, everyday outfits, fitted tops, smart casual. The bra you reach for without thinking.
Adjustable Wire Free Shaper Bra
Most wireless bras come in S, M, L, XL. Which works fine until it doesn't, until you're a 34FF or a 30B and you've spent years making do with a size that's approximately right but never quite.
The Adjustable Wire Free Shaper Bra is sized by cup: A through FF. It has firmer foam cups than the Ultimate Comfort Wireless Support Bra, a hook-and-eye closure, and genuinely adjustable straps, not just slightly. The fit is structured and precise. "A proper fit for the first time," said one customer who'd only ever worn underwire bras before.
The tagless, scratch-free label is a small detail that makes a real difference if you've got sensitive skin or wear a bra for ten-plus hours a day.
Includes a free bra extender. 60-Day Money Back Guarantee.
Best for: Women who need their exact cup size, all-day structured support, work, the gym, anywhere you need a bra that holds its position.
Adjustable Wire Free Shaper Bra
£24.99 £46.98
Throw-On Wirefree Bra
No clasp. No adjusting. No wrestling with hooks at seven in the morning.
The Throw-On Wirefree Bra pulls over your head, and you're done. It's the lowest-friction bra in the range a wide back panel for smooth, dig-free support, robust shoulder straps that actually stay up, and a soft structure that's comfortable enough to sleep in. Available in cups A to FF, so the throw-on ease doesn't come at the expense of fit.
The trade-off is structure. The Throw-On Wirefree Bra is softer and more relaxed than the Ultimate Comfort Wireless Support Bra or Adjustable Wire Free Shaper Bra. It's not the bra for a fitted shirt at work. But for casual days, home, loungewear, sleep, or any morning when you just want easy, "just throw it on contoudone, it earns its place in the drawer.
Currently 60% off.
Best for: Casual wear, home, loungewear, sleep, weekends, low-impact days. The bra you reach for when comfort is the only brief.
Daily Comfort Throw-on Wirefree Bra
£17.99 £44.98
Contour Wirefree Bra
Every other bra in this guide is primarily about comfort or fit. The Contour Wirefree Bra starts from a different place: it's about how you look wearing it.
The heart-shaped neckline lifts and flatters in a way a standard wireless cup doesn't. Light foam cups give shape without bulk. Wide adjustable straps sit comfortably without digging in. And the result is a wire-free bra that looks, as one customer put it, "like lingerie, not a sports bra."
That matters when you're wearing a V-neck, a scoop neck, or anything where the bra is slightly visible and you'd rather it looked intentional. "The neckline looks elegant under a V-neck top" Yes, exactly. It comes with a free bra extender and a 60-Day Money Back Guarantee.
Best for: V-necks, scoop necks, date nights, evenings out, any occasion where you want your bra to do something for your shape, not just sit there.
Contour Wirefree Bra
£29.99 £49.98
Convertible Strapless Bandeau Bra
The Convertible Strapless bandeau bra exists for one reason: your outfit needs a bra that disappears.
Off-shoulder tops. Strapless dresses. One-shoulder occasion wear. These are the moments when an everyday bra, however good, simply can't come with you. And most strapless bras solve that problem badly, slipping down by the second drink and needing constant readjustment for the rest of the evening.
The Convertible Strapless bandeau bra stays put. A stay-put silicone grip and soft side boning keep it in position without straps to hold it there. Lightly padded cups give subtle lift without bulk. Seamless edges mean zero visible lines under anything. And it wears three ways: fully strapless, one-shoulder, or with both straps for everyday coverage, so one bra covers a lot of occasions.
"Comfortable for a whole evening, didn't think about it once." That's the bar. And it clears it.
If you're between sizes, go for the snugger band. For a strapless bra, the band is doing everything; the fit needs to be right.
Best for: Off-shoulder tops, strapless dresses, one-shoulder outfits, weddings, holidays, events, any occasion where your outfit needs your bra to be invisible.
Convertible Strapless Bandeau Bra
£26.99 £56.98
Which One Should You Start With?
You don't need all five. Most women need two, one for everyday, one for occasions.
If you want maximum comfort for everyday wear, start with the Ultimate Comfort Wireless Support Bra. It's the bestseller for a reason.
If you need your exact cup size: the Adjustable Wire free Shaper Bra is built for that. Cups A to FF, structured support, proper fit.
If you want the easiest possible morning, the Daily Comfort Throw-on Wire-free Bra. Pull it on and go.
If you want shape and a flattering neckline, the Contour Wire-free Bra does that job better than anything else in the range.
If you've got a strapless occasion coming up: the Convertible Strapless Bandeau Bra is the one to reach for.
A natural starting pair for most women: the Ultimate Comfort Wireless Support Bra for everyday, the Convertible Strapless bandeau bra for occasions. Or the Adjustable Wire Free Shaper Bra if you need cup precision, paired with the Convertible Strapless Bandeau Bra for when straps aren't an option.
Browse the full range at Conturve Bras → or go straight to the best sellers → if you're not sure where to begin.
Bras: Frequently Asked Questions
Q: How do bra extenders work? A: Think of it as a quick fix for a band that feels a bit too snug. It clips right onto your hooks to add extra length, giving you a custom fit without having to buy a whole new size. We include a free extender with every Ultimate Comfort Wireless Support Bra, Adjustable Wire Free Shaper Bra, Contour Wire-free Bra, and Convertible Strapless Bandeau Bra.
Q: Which hook should I use for the best fit? A: The golden rule: always start on the loosest hook. You want it snug enough that two fingers can just slide underneath. Over time, as the fabric naturally softens and stretches, you can move to the inner hooks to keep that "day one" support.
Q: How do I find my bra size? A: It comes down to two numbers: your rib cage measurement (band) and the fullest part of your chest (cup). The difference between them determines your letter. For a precision fit, check our bra size guide or shop by specific cup size on the Adjustable Wire Free Shaper Bra or Throw-On Wirefree Bra pages.
Q: Can I machine wash my bra? A: You can, provided you keep it gentle. Pop it into a mesh laundry bag first to protect the delicate elastic and use a mild detergent. It keeps the cups in shape and the straps from getting tangled.
Q: Can I put my bra in the dryer? A: Never. Heat is the enemy of elastic and will significantly shorten its lifespan. Instead, gently reshape the cups and let it air dry flat. Whatever you do, don't wring the fabric.
Q: How should I store my bras? A: Treat them like a luxury. Stack them cup-inside-cup in your drawer so they have room to breathe. Folding one cup into the other or crushing them under heavy jumpers will ruin the silhouette over time. A simple drawer divider is a game-changer for keeping them pristine.
