Back By Popular Demand.

Scalloped Wireless Jelly Bra

It sold out once. Soft, flexible, and zero underwire — built for real all-day comfort, and now back in a strictly limited restock.

7,500 Made. No Restocks — Ever Again. Once they're gone, they're gone for good.

Be first in line before this final restock sells out again.
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★ Launch Giveaway

1 in 50 orders wins a £200 Conturve gift card

Back in Stock Wire-free Design
W-Shaped Jelly Strip
Zero pressure points
100% Wire-Free
Structured, zero dig
Scalloped Edge
Premium, feminine finish
60-Day Fit Guarantee
Free exchanges

YOU ASKED. IT'S BACK.

Our first drop sold out faster than we expected — thank you. Most bras trade comfort for support, so we spent months on fabric alone: testing, refining, cutting anything that pinched, dug, or gave up by lunchtime. What's left just feels like fabric on skin. To protect that standard, we've made 7,500 this time — and this really is the last run. No future restocks. Once they're gone, it's over for good.
And 1 in 50 orders wins a £200 Conturve Gift Card.

Soft W-shaped jelly support
The Solution

W-shaped Jelly Comfort Strip Changes Everything

Instead of a rigid metal wire, the Scalloped Jelly Bra is built around a soft, flexible W-shaped jelly strip that sits gently underneath and along the sides.

It works with your body, not against it — centring your shape with gentle, structured support and none of the pressure points a wire creates.

The result? A bra that feels like nothing. Genuinely comfortable, all day long.

Features & Benefits

Everything That Makes It Different — And Why It Matters To You

Adjustable Straps

Easily customize your perfect fit using the fully adjustable shoulder straps and the complimentary band extender for maximum versatility and comfort.

Elegant scalloped edge finish

A delicately crafted scalloped trim along the deep V-neckline adds a beautiful, feminine touch to the bra's overall design.

W-shaped jelly comfort strip

The innovative W-shaped jelly strip sits softly against your body from the bottom and sides, so you never feel a hard edge or a pressure point.

Seamless Design

The smooth, seamless construction ensures the bra remains completely undetectable even beneath your most fitted tops, T-shirts, and blouses.

Wire-free Comfort

Enjoy true all-day comfort with zero traditional, restrictive underwires — nothing poking, nothing pinching, nothing to think about.

 W-shaped jelly strip
1THE ULTIMATE COMFORT

Soft Everywhere. Wire Nowhere.

The Scalloped Wireless Jelly Bra is built for real all-day comfort — no digging underwires, no pressure points, nothing to readjust by 3pm. A soft W-shaped jelly strip replaces the wire entirely, while elegant scalloped edges and seamless construction stay completely invisible under your favourite tops.

  • Soft W-shaped jelly strip — zero pressure points
  • Genuinely wire-free, all day long
  • Elegant scalloped edge finish
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Elegant Scalloped Finish
2Feminine meets functional

A Neckline That Flatters — Completely Invisible.

The elegant deep V neckline and scalloped edges shape a soft, feminine bustline. Thanks to its seamless construction, it stays completely hidden under your tightest fitted tops and T-shirts — giving you a comfortable, wire-free everyday bra without any visible lines.

  • Elegant deep V and scalloped edges
  • Seamless, invisible under clothing
  • Soft, wire-free comfort
Smooth back & sides
3Smooth from every angle

Turn Around. All Smooth.

Seamless construction melts away side bulges and smooths your back. No rigid underwires cutting across your ribs, no shifting out of place by midday — just one clean, comfortable finish that stays completely invisible under your tightest T-shirts and blouses.

  • No digging underwires or pressure points
  • Seamless, invisible under clothing
  • Soft jelly strip along the sides — never a hard edge
Adjustable, stay-put straps
4Comfort without the fuss

No Wires. No Digging. No Readjusting.

Adjustable straps with an included extender mean a comfortable, stay-put fit with no underwire poking your ribs or shifting out of place by midday. Working with your body instead of against it, you can put it on at 7am and forget it's there.

  • Completely wire-free comfort
  • Adjustable straps with extender included
  • Stays comfortable — no constant adjusting
Underlayer or standalone top
5Wear it your way

Seamless Comfort. Beautiful Details.

Seamless and completely invisible under your tightest tops, it leaves zero lines. Yet, elegant scalloped edges and a deep V neckline make it a beautifully feminine , comfortable everyday foundation.

  • Seamless, invisible under clothing
  • Elegant scalloped edge finish
  • All-day comfort for any outfit
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Available in 4 shades

Four Shades. One You'll Live In.

Each bra comes in sizes S to 3XL — designed for real bodies, with real changes in mind.

Classic Black
Warm Beige
Soft White
Blush Pink

Why it beats a regular wireless bra

Most Wireless Bras Give Up Comfort For Cheapness. This One Doesn't.

WHAT YOU WANT
Cheap wireless bralettes
Traditional underwire
Conturve Jelly Bra
All-day comfort
Comfy but flimsy fabric
Digs & pinches
Genuinely comfy, all day
Zero pressure points
Sometimes
Rarely
Soft jelly strip, no wire
Invisible under clothes
Sometimes
Wire lines
Seamless finish
Feminine detailing
Basic
Varies
Scalloped edge
Adjustable, personalised fit
Rarely
Band only
Straps + extender

You shouldn't have to choose between a bra that feels good and a bra you can breathe in. This is both.

£26.99
One Simple Price
4
Colours
S–3XL
Size Range
7,500
Made · Final Restock

Only 7,500 Made — Final Restock

Sold out once. Back one last time.

The first drop of 5,000 sold out fast. This time we made 7,500 — but don't expect a third round. Once this batch sells through, the Scalloped Jelly Bra is retired for good. No restock, no second chance. This isn't a fake-urgency countdown. It's genuinely the final run.

If it's your size and your colour today, don't wait for a "later" that isn't coming.
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✦ Back in Stock · Final Restock

All-day Comfort. Zero Wire. Only 7,500 Restocked.

£26.99 · 60-day fit guarantee · free exchanges

Say goodbye to the bra you can't wait to take off — and hello to the one you'll forget you're wearing.
GET EARLY ACCESS →
  • Back in stock · Final restock · No future drops

    • Before you buy

    Questions Women Ask First

    It's back — 7,500 made this time, up from the original 5,000. But this is genuinely the last restock. Once this batch sells through, we won't be making more.

    Yes! It uses a unique "W" shaped soft jelly strip and wider side wings that sit gently against your body — no underwire, no digging, no pressure points, all day.

    No, it's designed to be completely invisible under clothing. The seamless construction makes it a perfect T-shirt bra for everyday wear.

    It comes in S to 3XL to accommodate a wide range of body types. If you're between sizes, we recommend sizing up for comfort.

    It comes in four versatile shades: Beige, Black, White, and Blush Pink.

    Yes, there are several ways to customise the fit:

    • Adjustable straps that can be lengthened or shortened
    • Hook and eye closure with multiple band settings
    • Included extension strap for extra room
    • Four sets of hooks plus the extender for maximum flexibility

    We want you to love it. If the fit isn't right, we offer free returns and exchanges. The built-in adjustability — straps, hooks, and extender — means most customers can get a comfortable fit without needing to return at all.