Conturve Ultimate Comfort Wireless Support Bra

Most women wearing M&S bras don't know this exists.

You've probably tightened your straps today. Or you will later. Or you'll take your bra off tonight and there'll be a red line where the underwire sat — and you'll think nothing of it because it happens every day.

It doesn't have to.

  • Proper lift — without touching your straps all day

  • No wire, no red marks — nothing rigid against your ribs as the hours go on

  • Seamless — zero lines under fitted tops, white shirts, bodycon

  • Adjustable straps — standard, crisscross and halter. One bra, every outfit.

Try it risk-free — from £26.99

60-day guarantee — wear it, wash it, full refund if not

4.2· 4,926 verified reviews

“These give the support of an underwire without the stabby bits, honestly.”

— Verified Buyer
Woman wearing the Conturve Ultimate Comfort Wireless Support Bra

Does this sound like your morning?

Pick the ones that apply.

Pick the ones that apply.

If you ticked any of these, they're not signs of the wrong size.They're signs of a design that hasn't changed in decades — and a better option you haven't been told about yet.

Diagram showing a wired bra cross-section

Why it keeps happening

The wire isn't failing. It's doing exactly what wire does.

Every wired bra — M&S, Bravissimo, all of them — works the same way. The underwire is a rigid curved frame sewn into the base of each cup. It gives shape and lift. And it works.

The problem is it's fixed. Your body isn't. You sit, stand, reach, breathe, eat lunch. Your ribcage expands and contracts all day. The wire — fixed in position — starts pressing where it wasn't pressing at 8am. By midday you're tightening straps. By 6pm there's a mark.

This isn't M&S getting it wrong. This is what happens when a rigid piece of metal spends twelve hours against a body that keeps moving.

Is this for you?

This bra was built for women who:

  • Want proper support without a wire

    You need a bra that actually holds — not a soft bralette that gives up by lunchtime. The reinforced underband is built for C cup and above. Customers up to G cup wear it as their everyday bra.

  • Are tired of the daily adjustments

    If you're tightening straps, shifting cups, or reaching in at your desk — you've been compensating for a structure problem. This one holds its position so you don't have to.

  • Want to wear it all day without thinking about it

    Not just comfortable in the morning. Comfortable at 4pm on a long day, after lunch, on the commute home. That's the standard this was built to.

  • Have a fuller bust and struggle to find a good wireless fit

    Wide underband, moulded cups, S to 4XL. Built for real bodies, not the narrow size range most wireless bras stop at.

This bra probably isn't for you if you genuinely love your wired bra — no marks, no adjusting, no 6pm relief moment — and you're not curious about anything different. But if you're reading this page, you're probably not that person.

Model wearing the wireless support bra

How this one is different

Same lift. Nothing digging in. Nothing to take off the moment you get home.

No wire. The support comes from how it's built — not what's sewn into it.

A reinforced underband holds the weight of your bust from below — the same job the wire was doing, but through fabric tension rather than a metal frame. Moulded cups hold their shape and position through the day. The whole structure flexes when you do — no fixed frame pressing into you as the hours go on.

  • “My M&S bras were fine until I felt what real lift was supposed to feel like.”

    — Verified Buyer
  • “I didn't realise how low my other bras were sitting until I tried this. Same top, different bra — completely different. No pulling, no adjusting, just natural lift that actually holds.”

    — Verified Buyer
  • “What absolute bliss — comfortable as a second skin and brilliant support. I was so impressed I ordered another two in different colours.”

    — Verified Buyer, Trustpilot

How it compares

Side by side.

Side by side.
Feature Conturve Ultimate Comfort Wireless Standard wired bra
Support structure Yes: Reinforced underband + moulded cups No: Wire frame — rigid, fixed
Lift through the day Yes: Holds position — no strap-tightening needed No: Often drops by midday
Comfort through the day Yes: Flexes with your body No: Wire presses harder as hours go on
Red marks / digging Yes: None No: Common after long wear
Workarounds needed Yes: None — put it on, get on with your day No: Padding, cream, adjusting
Wire poking through Yes: No wire to poke No: Happens after repeated washing
Size range Yes: S to 5XL No: Typically S to XL
If you're not happy Yes: 60 days — worn, washed, full refund No: Standard return, unworn only
Try one risk-free — from £26.99

60-day guarantee · Free shipping on 2+

What the first week looks like

It's not dramatic. It's the absence of something that was bothering you every day.

  • Day one

    You stop noticing it.

    You put it on. Softer, lighter. You adjust the straps once and get on with the morning. Around 2pm you realise — you haven't thought about your bra. No wire to shift back into place. No straps to tighten. No checking yourself in the bathroom mirror at lunch. For a full-support bra, that's new.

  • End of the first week

    The red mark isn't there.

    You're still wearing it. The red mark at the end of the day isn't there anymore. The workarounds you'd stopped thinking of as workarounds — they're gone. It's not a dramatic change. It's just the absence of something that was bothering you every single day.

  • A month in

    Your wired drawer goes untouched.

    “All my wired bras have been replaced.”

    — — Verified buyer · Trustpilot

    One trial bra. Then another. Then you go back to your drawer and realise you haven't opened it in weeks.

Three questions women ask before switching

The honest answers.

  • I've got a bigger bust. Can a wireless bra actually hold me?”

    Support comes from the underband and cup construction, not the wire. The reinforced underband holds its tension from morning to evening — it doesn't gradually loosen the way wired bras do once the wire starts to flex. Customers from C to G cup wear this as their everyday bra, not just for special occasions. The 60-day guarantee means if the support isn't there, you pay nothing.

    Full support — wire-free, no red marks, worn all day
  • Will it go shapeless after a few washes?”

    The cups are moulded, not just padded. They hold their shape through the wash because there's no wire to warp, bend, or eventually poke through the fabric. Several customers have replaced their entire wired collection after finding this holds its shape longer than bras they'd been replacing every few months.

    Keeps its shape — wash after wash
  • Will the band or edges show through fitted tops?”

    Seamless construction — no raised edges, no visible seam lines, no band rolling. 95% nylon, 5% elastane sits flat under everything. Same clean profile as a smooth T-shirt bra, without the wire underneath.

    Zero visible lines — seamless under everything

What women say after switching

Real wear. Real wardrobes. Real refunds offered.

4.2 · 4,926 verified customers
  • “My M&S bras were fine until I felt what real lift was supposed to feel like. The Conturve gives me proper support without wires digging in all day.”

    — Verified buyer
  • “I didn't realise how low my other bras were sitting until I tried this. Same top, different bra — completely different shape. No pulling, no adjusting, just lift that actually holds.”

    — Verified buyer
  • “What absolute bliss — fits in all the right places, comfortable as a second skin, brilliant support. Ordered another two straight away.”

    — Verified buyer · Trustpilot
  • “These give the support of an underwire without the stabby bits, honestly.”

    — Verified buyer
  • “Once I had the straps adjusted I could almost forget I'm wearing a bra.”

    — Verified buyer · Trustpilot
  • “Tried this after years of underwire agony and a bad back. All my wired bras have been replaced.”

    — Verified buyer · Trustpilot

Before you decide

Frequently asked questions.

I've worn wired M&S bras for years and they've worked fine. Why switch?

Because "working fine" and "the only option you've tried" aren't the same thing. Most women who switch say the same thing — they didn't realise how much they'd normalised the daily adjusting until it stopped being necessary.

I have a bigger bust. Can a wireless bra really support me?

Yes — support here comes from the underband and moulded cups, not a wire. Customers from C to G cup wear this as their everyday bra, not just for special occasions. If it doesn't hold, you've got 60 days to send it back.

Three of those morning signs applied to me. How do I know this will fix them?

Those signs aren't about size or fit — they're what a fixed wire does to a body that moves all day. Take the wire out of the equation and the straps stop needing tightening, the cups stop needing shifting, and the red mark stops showing up at 6pm. That's the bit that changes.

Will it hold its shape after washing?

The cups are moulded, not padded, so there's no wire inside to warp or bend or eventually poke through. Wash after wash, they hold their shape — no shapeless bagging, no surprises three months in.

Can I wear it with different strap setups?

Yes — standard, crisscross or halter, so it works under vest tops, backless styles, off-the-shoulder, whatever you're wearing that day. One bra covers what usually takes two or three.

What if it's just not for me?

Then it costs you nothing to find out. Wear it, wash it, live in it for up to 60 days — if it's not right, full refund.

One last thing

You've been putting up with the mark. The adjusting. The 6pm relief.

You stopped noticing it because it happens every day. But you noticed it enough to be reading this.

Try it for sixty days. Wear it on the long days, the work days, the days you'd usually reach for your most comfortable bra. If it's not better than what you've got on right now — you pay nothing.

Try it risk-free — from £26.99

Ships 1–2 days · 60-day guarantee — worn, washed, full refund if not · S to 5XL