Black Friday Exclusive

Only 2,000 Scalloped Jelly Bras, dropping Saturday 21 November at 9:30am.

BACK BY POPULAR DEMAND

The Scalloped Jelly Bra Is Back.For the Final Time.

Your favourite wire-free bra is back for one final restock. Enjoy comfortable support, a smooth finish and adjustable straps, without uncomfortable wires. Only 2,000 available. Join the early access list before they're gone.

Restock drops 21 November 2026

Be first in line when the final restock goes live. No spam, unsubscribe anytime.

  • W-shaped jelly strip for all-around lift
  • Wire-free support with structured shaping
  • Elegant scalloped edge finish
  • Seamless, invisible under clothing
  • Adjustable straps with extender included
    Limited stock
    Once it's gone,
    it's gone

    2,000

    ONLY 2,000 AVAILABLE.
    FINAL RESTOCK.

    Scalloped jelly bra features

    Every detail, and why it's there

    Nothing on this bra is decoration for its own sake. Here's what each part actually does.

    • W-shaped jelly strip

      Sits underneath and along the sides instead of a rigid wire, centring your shape with gentle, structured support and no pressure points.

    • 100% wire-free support

      All the shaping, none of the traditional underwire. Nothing poking, nothing pinching, nothing to think about by 3pm.

    • A smooth finish

      Seamless construction sits discreetly beneath clothing. The scalloped neckline adds a soft finishing detail.

    • Adjustable straps + included extender

      Fully adjustable shoulder straps and a complimentary band extender let you dial in your exact fit, not guess at it.

    Why it's back

    You weren't slow. It just sold out that fast.

    Our first drop sold out in days, and everyone asked the same thing: “Will it come back?” It will, one last time, with fabric we’ve spent months refining until nothing pinches, digs or gives up by lunchtime.

    We’re making just 2,000, fewer than before. Once they’re gone, the Scalloped Jelly Bra is retired for good. So pick the one you’ll forget you’re wearing.

    “I absolutely love this bra! It's so comfy and fits perfect… Would highly recommend.”
    Imogen · verified buyer
    Get early access

    • W-shaped jelly strip

      Replaces the underwire entirely. It sits soft against your body from below and the sides, giving you structure without a single pressure point.

    • Scalloped, seamless finish

      A sweetheart neckline with a delicate scalloped trim on top, with invisible construction underneath that disappears under fitted tops and tees.

    • Built to actually fit

      Adjustable straps, four hook settings, and an included band extender. Sizes S-3XL, so the fit is yours to dial in, not guess at.

    For customers

    Comfort, in their words

    Not another wireless bralette that folds by noon. Here's why real wearers keep reaching for the Scalloped Jelly Bra.

    • “Amazing fit and fabulous cleavage”

      ★★★★★

      This bra in particular is fabulous if you want that extra push up with a fabulous cleavage. Amazing support and so comfortable it’s unreal. I have 2 of these ones and absolutely in love with them.

      Sarah R. · Verified Buyer

    • “Simply the best”

      ★★★★★

      So comfortable and soft and gives me the best shape in a very natural way.
      I am delighted with it and will most certainly be ordering more of them.

      Elizabeth E. · Verified Buyer

    • “I can keep them on all day”

      ★★★★★

      I can’t wear anything with an underwire so the fact that these bras don’t have one, yet I still feel very supported makes them so nice to wear and I can keep them on all day… These bras are amazing!!!

      Melissa · Verified Buyer

    • “A staple in my wardrobe”

      ★★★★★

      What a fantastic purchase, I can’t explain how comfortable it is and what a shape it gives you. So glad I purchased it, it is now very much a staple in my wardrobe. Absolutely love it.

      Michelle H. · Verified Buyer

    The honest comparison

    Most wireless bras trade comfort for cheapness. This one didn't.

    Here's how the Scalloped Jelly Bra actually stacks up against the two things it usually gets compared to.

    What matters Conturve Scalloped Jelly Bra Traditional underwire
    All-day comfort Genuinely comfy, all day X
    Zero pressure points Soft jelly strip, no wire X
    Invisible under clothes Seamless finish X
    Feminine detailing Scalloped edge, sweetheart neckline X
    Adjustable, personal fit Straps + hooks + extender X
    Limited run Only 2,000 made
    Get early access

    Available in four shades

    Pick the one you'll actually reach for

    Sizes S-3XL in every shade. Whatever sold out on you last time, it's back in this restock, for now.

    • Classic Black

    • Soft White

    • Warm Beige

    • Blush Pink

    The final restock, in numbers

    Only 2,000 made. No future drops after this.

    • 2,000Units total
    • 5,000Sold in the first drop
    • £26.99One simple price
    • S–3XLFull size range

    This isn't a fake-urgency countdown. The first drop of 5,000 sold out in days, and this batch is smaller. Once it's claimed, the Scalloped Jelly Bra doesn't come back, not next season, not ever.

    Before you sign up

    Questions women ask first

    Is this really the last restock, or will it come back again?

    Yes, this is genuinely final. The first drop made 5,000 units; this restock is only 2,000. Once this batch sells through, we won't be making the Scalloped Jelly Bra again.

    What does "early access" actually get me?

    Joining the list gets you first access before the public drop. No spam, unsubscribe anytime.

    Does it feel comfortable without underwire?

    Yes. A W-shaped jelly strip replaces the underwire, sitting soft against your body with gentle, structured support and no pressure points.

    Will it show under fitted tops?

    Seamless construction sits discreetly beneath clothing, so it disappears under fitted tops and tees.

    What sizes and colours are available?

    Sizes S-3XL in four shades: Classic Black, Soft White, Warm Beige and Blush Pink. If you’re between sizes, size up for comfort.

    Is the fit adjustable?

    Yes. Adjustable straps, four hook settings, and an included band extender let you dial in your exact fit.

    What if it doesn't fit?

    We want you to love it. If the fit isn’t right, you have 60 days to exchange it for a different size or shade at no extra cost. Prefer a refund? A small return fee applies. Adjustable straps, four hook settings and an included band extender also help you fine-tune the fit before you need to send anything back.

    Last chance, for real this time

    Don't let this one sell
    out on you twice.

    Join the early access list and we'll email you the second the restock opens, before it's public, before it's gone.

    No spam, unsubscribe anytime.

    • 60-days fit guarantee
    • Free exchanges
    • 253 five-star reviews
    • 2,000 units, final restock