Conturve Ultimate Comfort Wireless Support Bra

Most women wearing M&S bras don't know this exists.

You've probably tightened your straps today. Or you will later. Or you'll take your bra off tonight and there'll be a red line where the underwire sat — and you'll think nothing of it because it happens every day.

It doesn't have to.

  • Proper lift — without touching your straps all day

  • No wire, no red marks — nothing rigid against your ribs as the hours go on

  • Seamless — zero lines under fitted tops, white shirts, bodycon

  • Adjustable straps — standard, crisscross and halter. One bra, every outfit.
Try it risk-free — from £23.99

60-day guarantee — wear it, wash it, full refund if not

4.2· 4,926 verified reviews

“These give the support of an underwire without the stabby bits, honestly.”

— Verified Buyer
Woman wearing the Conturve Ultimate Comfort Wireless Support Bra

Does this sound like your morning?

Pick the ones that apply.

If you ticked any of these, they're not signs of the wrong size.They're signs of a design that hasn't changed in decades — and a better option you haven't been told about yet.

Diagram showing a wired bra cross-section

Why it keeps happening

The wire isn't failing. It's doing exactly what wire does.

Every wired bra — M&S, Bravissimo, all of them — works the same way. The underwire is a rigid curved frame sewn into the base of each cup. It gives shape and lift. And it works.

The problem is it's fixed. Your body isn't. You sit, stand, reach, breathe, eat lunch. Your ribcage expands and contracts all day. The wire — fixed in position — starts pressing where it wasn't pressing at 8am. By midday you're tightening straps. By 6pm there's a mark.

This isn't M&S getting it wrong. This is what happens when a rigid piece of metal spends twelve hours against a body that keeps moving.

Is this for you?

This bra was built for women who:

  • Want proper support without a wire

    You need a bra that actually holds — not a soft bralette that gives up by lunchtime. The reinforced underband is built for C cup and above. Customers up to G cup wear it as their everyday bra.

  • Are tired of the daily adjustments

    If you're tightening straps, shifting cups, or reaching in at your desk — you've been compensating for a structure problem. This one holds its position so you don't have to.

  • Want to wear it all day without thinking about it

    Not just comfortable in the morning. Comfortable at 4pm on a long day, after lunch, on the commute home. That's the standard this was built to.

  • Have a fuller bust and struggle to find a good wireless fit

    Wide underband, moulded cups, S to 4XL. Built for real bodies, not the narrow size range most wireless bras stop at.

This bra probably isn't for you if you genuinely love your wired bra — no marks, no adjusting, no 6pm relief moment — and you're not curious about anything different. But if you're reading this page, you're probably not that person.